The Critical Importance of Photo, Video and Testimonial Releases in Marketing
Using photos, videos, and client testimonials can be one of the most powerful ways to market your business—but only if you have the proper permissions in place.
Photo, video, and testimonial release forms are essential tools that give your business the legal right to share someone's image or endorsement. Without them, you risk violating personal rights and opening your business up to legal challenges.
A clear, well-drafted release helps protect your brand, build trust, and ensure your marketing remains legally compliant. It also prevents misunderstandings down the road by documenting exactly how the content may be used.
If you’re using visual content or testimonials in your business, don’t skip this critical step. Download our Photo, Video, and Testimonial Release Template to secure the rights you need—quickly and confidently.
Who Benefits if a Client Services Agreement Says "The Consultant Will Assign All of the Work to the Client?"
That seemingly simple phrase in your client services agreement – "The Consultant will assign all of the work to the Client" – could have devastating consequences for your business. The seemingly innocuous word "assign" actually means you're giving up all rights to the work you create, preventing you from ever reusing your valuable tools and intellectual property again.
Who Wins With This Phrase: "Consultant Shall Perform the Services Until the Client is Reasonably Satisfied"?
That seemingly harmless phrase in your client agreement – "Consultant shall perform the services until the Client is reasonably satisfied" – could be costing you dearly. Discover why these 11 words can lead to unlimited free work and who really benefits.
From the Outside In
Even the most successful entrepreneurs need an outside perspective. When you’re in the weeds of daily operations, it’s hard to see blind spots, opportunities, or risks clearly. That’s why having trusted advisors, mentors, or legal guidance isn’t just helpful—it’s essential.
If you’re building a business, don’t do it alone. Our Photo, Video, and Testimonial Release Template helps you stay protected while showcasing your brand with confidence.
Do You Know Your Value?
As a consultant, coach, or freelancer, you're likely creating valuable intellectual property – from unique tools and processes to content and logos – without even realizing its worth. This IP, whether protected by copyright, trademark, trade secret, or patent, holds significant value for your clients. Are you recognizing this value in your pricing and taking steps to protect these crucial assets?
LLC vs Doing Business in Your Name Only? What's the Difference?
Choosing between operating as yourself (sole proprietorship) or forming a Single-Member LLC can feel like a big decision. While your business won't literally explode if you choose "wrong," the structure you pick has significant consequences, especially when it comes to protecting your personal assets and managing administrative tasks.
Don't Wait Until It's Too Late
As a consultant or freelancer, you might think the "legal stuff" begins when you sign a client agreement. But what about those crucial pitch meetings? Sharing your valuable ideas without protection can be risky. That's where NDAs come in. Having your own ready ensures your confidential information stays safe before any formal agreement.
What you don't know about the "legal stuff" can seriously hurt your business
any entrepreneurs, in the whirlwind of launching and scaling, often defer critical legal considerations. Relying on generic contract templates, neglecting intellectual property protection, and overlooking online compliance can leave your business significantly vulnerable. Our latest newsletter underscores the importance of establishing a robust legal foundation now to safeguard your future success and mitigate potential risks.
